So how does the judging work?
An IEWA medal is intended to advise the consumer as much as award the winemaker. Judging is central to this. Our panel of carefully selected judges is highly credible, professionally diverse and has as close to 360° consumer insight as we could achieve. They know about wine and they know about people.
The only information given about the otherwise ‘blind’ samples is grape variety and year. Judging is then carried out in panels of four, with wines tasted by category and assessed on their merits against a detailed scoring matrix.
But all that is pretty much what you’d expect to happen at a serious wine competition. It’s the people on our panel that we think makes the difference and underpins the quality and value in our results.
Being awarded an IEWA medal is an impressive achievement after critical evaluation by this collection of expert palates. Through this mix of expertise we aim to establish connection, trust and engagement with consumers, making the IEWA an invaluable consumer signpost and a really useful part of the English winemakers marketing toolkit.
Our judges are influencers, as well as experts and consumers themselves. Although the identity of the wines will be withheld until the competition judging is finished, this is a superb opportunity to have your wine assessed by these guys.
On a serious but important note, the decision of the judges is final and no changes are made after the judging is complete. Further it’s worth mentioning that a sample of the scoring is externally audited as a check towards ensuring quality, consistency and objectivity
For more information, or to be considered as a judge for the IEWA, contact us here.