So how does the judging work?
Medals from the IEWA are intended to advise the consumer as much as award the producer. Judging is central to this. Our panel of carefully selected judges is highly credible, professionally diverse and has as close to 360° consumer insight as we could achieve. They know about wine and they know about people.
The only information given about the otherwise ‘blind’ samples is grape variety and vintage. Judging is then carried out in panels of four, with scoring submitted on smartphones via an innovative digital platform. Wines are tasted by category and assessed on their merits against a detailed scoring matrix. It’s worth noting too that judging is restricted to a half-day session, to keep palates and minds sharp.
But all that is pretty much what you’d expect to happen at a serious wine competition, right? But it’s the people on our panel that we think makes the difference and underpins the quality and value in our results.
Being awarded an IEWA medal is an impressive achievement after critical evaluation by this collection of expert palates. Through this mix of expertise we aim to establish connection, trust and engagement with consumers, making the IEWA an invaluable consumer signpost and a stand-out part of the English wine producer’s marketing toolkit.
Our judges are influencers, as well as experts and consumers themselves. Although the identity of the wines will be withheld until the competition judging is finished, this is a superb opportunity to have your wine assessed by, and get some feedback from these guys.
We’re thrilled that the 2018 panel was chaired by Liam Steevenson MW..
On a final but important note, the decision of the judges is final and no changes are made after the judging is complete. Further it’s worth mentioning that a sample of the scoring is externally audited as a check towards ensuring quality, consistency and objectivity.
For more information, or to be considered as a judge for #IEWA19, contact us here.