12 really good reasons to enter #IEWA21
There are many reasons why we think entering the IEWA is a good idea. Here are a few:
- Boost your brand: Gain increased recognition and raise the profile of your wine and vineyard.
- Stand out: Our research shows that 73% of consumers say a medal makes a bottle stand out from other options.
- Appear in our gallery: Medals are listed here, with clickable bottle photograph linked straight through to your website.
- Get studio bottle photography: Each winning bottle has a pro photo taken meaning its medal, for unlimited marketing use.
- Show up in our Comms: Winners benefit from our PR and social media efforts, like live interviews, and social Takeovers.
- Cost effective collateral: Sensibly priced medal stickers for bottles, and free digital materials are both available for you.
- Boost sales: Research indicates that 70% of consumers are willing to spend more on an award winning wine.
- Connect with a broad panel: With a single competition entry, your wine reaches a wide range of experts and influencers.
- Activate your brand: This is an opportunity for established producers to reconnect, or new wine to launch with a medal.
- Benchmarking opportunity: A chance for you to benchmark your wine against its peers – an invaluable exercise.
- Social media: With comms happening almost solely on social media in 2021, a social media driven comp makes sense.
- Get ROI: The IEWA is a cost effective marketing tool, committed to giving winners value and raising their profile.