The IEWA is a high ROI marketing tool, designed to sit at the centre of an English wine producer’s competition strategy, delivering maximum return on investment and heightened brand visibility.

Here are some of the ways in which it does this…

1. Professional Studio Photography: Every medal-winning wine receives a social media ready studio quality digital photograph showcasing its award, providing you with engaging, high quality visual content for unlimited use.

2. Expert Evaluation: Receive valuable feedback from a panel of seasoned judges, including winemakers, sommeliers, industry experts and critics, merchants and consumers - providing an invaluable latter of constructive insight.


3. Web Gallery Exposure: Secure your spot in the online IEWA web gallery, where all medal-winning wines are listed with clickable bottle photographs linked directly to your website shop.


4. PR and Media Coverage: Benefit from our PR and media activity, with the IEWA competition attracting attention from traditional media publications, bloggers, and journalists, amplifying your brand's visibility.

5. Cost-Effective Collateral: Access reasonably priced medal stickers for your wine bottles and receive complimentary digital materials such as logos and certificates, enhancing your promotional materials.


6. Sales and Revenue Boost: Leverage consumer preferences revealed in our research – a medal makes your wine stand out, with 70% of consumers willing to spend more on an award-winning product.


7. Connect with Experts and Media: A single competition entry allows your wine to be evaluated by a diverse panel of experts and influencers, expanding your recognition and network within the industry.


8. Brand Activation Opportunity: Whether you're an established producer aiming to reconnect with the market or a new wine looking to launch with a medal, the IEWA is your chance to activate and elevate your brand.


9. Benchmark Your English Wine: Seize the opportunity to benchmark your wine among its peers, gaining invaluable context and insight in a competition exclusively focused on English wines.


10. Social Media-Driven Recognition: In 2024 marcomms and brand building is all about social media, and the IEWA provides a strategic community platform to showcase your wine, increasing exposure and recognition.